The Wright. Wear

“Will I wear it 30 times?”

Discover the sequel of the Wright. Shirt: it’s time for #thewrightwear !

An, owner of Pure Mechelen, introduced us to the work of Livia Firth, a climate activist. Firth invented the #30wearschallenge. A commitment to wear a new clothing item at least 30 times.

Is it doable? We’re accepting the challenge. The Wright. Shirt will be worn at least 30 times in the coming months. Inspirational women will take the lead and share when they are wearing our shirt.

Follow our journey of #thewrightwear and join us!

Sofie Wielandts